You're able to start a conversation based on something much more than just insurance.

If approached with enough dedication, it has the potential to resonate for an extended period of time.

The biggest challenge beyond that dedication will be your proficiency to execute it effectively.

Because it has to come from a pretty deep place of authenticity to actually work.

That's what I talk to John Stuart, of Bill Quickel's Insurance Plus Agencies, about the revolution they're starting.