“If it doesn’t really stand by my mission, it’s not worth it to me…”

What is it like to be a full time online content creator? We talked to TikTok and YouTube star Liv Pearsall to find out. Liv shared her definition of the role and her story so far, as well as her aspirations for the future and the importance of analytics and craft behind her content. But even for those of us who don’t aspire to create content online, there’s some fascinating insight into how, if we approach our work with a strong sense of our values and our purpose, it can create a kind of confidence that we can close the gap between where we are today and where we aspire to be. And from that place, some amazing results can be created.

• Liv Pearsall is a full-time comedy content creator with over 169 million likes on TikTok. You can find her on TikTok and Instagram @liv.pearsall.
• Want to watch the YouTube content Liv mentioned? Subscribe to her YouTube channel: https://www.youtube.com/c/LivPearsall47
• Interested in the topic of Integrity? We talked to Helen Guinness about it in a previous episode, which you can listen to here.
• Interested in building your confidence? Check out this article on our website to read more.
• Audio mix by Hula & Co. Music

A transcript of this episode is available to read here.