EP7: The Power Of Setting Zero Expectations For Your Content With Mat Wilson

Content Untapped

25-04-2023 • 50 mins

Creating content can sometimes feel like you are shouting into a void...


If you are a creator who feels like no one is watching, this episode will give you a reason to keep going.


In this episode of Content Untapped, Ivan Meakins welcomes a special guest to the show — Mat Wilson.

Founder and CEO of Einstein Marketer, Mat has spent the last five years using content to grow a thriving digital marketing agency and the UK's largest digital marketing conference.


Five years ago, Mat was getting "kicked in the balls" for six months before his blog kicked off. It now brings in over 50,000 visitors a month.


Together, Ivan and Mat unpack some wild topics, including:

  • Why having zero expectations is a creator's best friend
  • How to break past the fear of being judged
  • How great content can end up building a loyal tribe

Join the conversation and discover why dressing up in wedding dresses makes great content. The power of "The Trojan Horse" mentality when creating. And why internet trolls are a good sign.


Check out Mat's new Youtube Channel here:


https://www.youtube.com/@matywilson


Join the EMC tribe here: EMC Live


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