Content Untapped

Starting a new podcast? This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.Discover how to:Stop your show from turning into one of those typical, boring Q&A sessions with this simple techniqueHow to strategically interrupt guests when they won't stop talking. Plan your episodes so you feel comfortable and in control of the conversationHide "aces" of content up your sleeve so you always have something valuable to share.If you find these tips useful, let us know! Hit us up on LinkedIn and let's start a conversation. Links are below---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share. Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us.  Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Ever wondered about the secret sauce that propels businesses to scale efficiently? This week on Content Untapped we speak with  Alexis Kingsbury founder of AirManual—an platform that's revolutionizing business processes. We uncover the crucial role of training checklists and talk about how to document workflows that people actually engage with regardless of their personality type.Processes aren't just mechanical lists of instructions. Alexis shows us how embedding storytelling and relatable experiences in your checklists can foster connection, and understanding, and become a tool to echo your values across your organisation.Some useful resources from Alexis:https://airmanual.link/discoverhttps://airmanual.link/ai/ebookhttps://www.linkedin.com/in/alexkingsbury/---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Ever wondered how to dust off a failed project and turn it into a triumph? Join Ivan Meakins, on Content Untapped, as he cracks open the secret behind the remarkable transformation of Steven Spielberg's failed project, Night Skies  into two cinema classics we all loveDiscover how to find the gold in your failures with a simple exercise. Why a fresh perspective can revolutionize your failed projects. And why a second pair of eyes can be the difference between a blockbuster and the garbage bin.In the world of content creation, no good content ever goes to waste, even if your project tanks!Reading for this episode:How Steven Spielberg’s Night Skies Became E.T.On Writing: A Memoir of the Craft, Stephen King---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Tune in to our intimate conversation with Luke Hodson, an expert in youth culture marketing, who paints a rich picture of how the influential power of youth and street culture shapes the content strategy of some of the world's leading brands.Discover how dissecting these cultures can prime your content proposition for future adoption, particularly for the Gen Z demographic. Connect with Luke here:https://www.linkedin.com/in/lukehodson/And check out his awesome podcast "Back2Skool" here:https://www.youtube.com/@nerdscollective ---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Imagine if you could construct a compelling business book that resonates deeply with your audience, providing a unique framework that guides readers to their desired outcomes. Well, with a Big Idea, you can.Join Ivan as he dives into the world of big ideas, exploring how to harness them to create engaging and transformative business books. Discover how to create new opportunities. Zero in on your audience's core desire without asking them to compromise. And create turn your ideas into a tangible, credible asset. Reading for this episode:16-Word Sales Letter - Evaldo Albuquerque---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

In this episode, we take cues from Shakespeare's "wise fool", learning how to infuse content with high-arousal emotions and shock tactics to engage and persuade.Discover how you can drape your content in a cloak of motley and enflame your audience's emotions, adding extra impact to your marketing message. This is more than just a journey into content creation; it's about understanding human psychology to make your story stand out and resonate with your audience.Content cited in this episode:Parisian LoveThink Different: Apple's 1984 Superbowl CommercialContagious: Why Things Catch On---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Today, on Content Untapped we unravel the profound simplicity of the 'Rule of One'. It’s a transformative tool that giants like Apple have leveraged in their 'Think Different’ campaign and Twitter in their platform design. But make no mistake, this rule works just as well for creating great content for tiny businesses as it does for global giants...Come along as we dissect phenomenons such as the "von Restorff effect", to help you understand why our brains crave simplicity and how you can harness it to make your content stand out.Books mentioned on today's episode are:Start With WhyAtomic HabitsThe One Thing: The Surprisingly Simple Truth Behind Extraordinary Results:---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Want to discover the potatoes' secret to popularity?  Join Ivan Meakins as he decodes how, in ,1776, Frederick the Great used this seemingly mundane vegetable to impart an important lesson in content creation.Learn about the human brain's reaction to novelty, the addictive dopamine rush it triggers, and how you, too, can sprinkle this 'secret' ingredient into your content.Together, we'll draw inspiration from Victor Schwab's '100 Good Advertising Headlines and Why They're So Profitable' as we dissect the power of secrets in compelling an audience.From books to blogs and case studies, we'll uncover the art of keeping solutions under wraps for a dramatic reveal, all while avoiding the pitfall of clickbait. Are you ready to trigger that dopamine rush in your audience's brain? Tune in and let's uncover these secrets together.---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

In 1994 John Lassiter of Pixar Animations was up against a daunting task: creating a character to rival Disney's Simba and Alladin. And so he created...Lunar Larry?This episode dives into a little-known story about one of the most beloved animated characters of all time and shows us why bad ideas are a vital part of the creative process.Join Ivan as he discusses the journey many artists go through, from disastrous train wrecks to creative masterpieces, teaching you to embrace your bad ideas and understand that they can often pave the way to impactful content.Ditch the stress of immediate perfection and dare to let your ideas run free. Embrace the power of collaboration and the beauty of fresh perspective. We even share a special exercise to help you get all your ideas - good, bad, and downright terrible - out of your head and onto paper. ---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Are you struggling for originality in your content?What if I told you there are already thousands of incredible ideas out in the world to use, waiting for you to give your own spin to?A bottomless cache of creative hooks and angles you can use to connect with your audience. In this episode of Content Untapped, we challenge the idea that creatives need to hunt for complete originality.  Join us as we walk you through the idea of Creative Piggybacking and the value of It's about building on existing ideas to create something uniquely yours. In this episode, you will discover:The real origins of the Pixar Classic "A Bugs Life" and what you can learn from the man who inspired itHow a detective novel can form the creative spine of your next business bookThe secret to creativity from Issac Newton Reading for this episode: https://faroutmagazine.co.uk/star-wars-and-akira-kurosawa-film-hidden-fortress-video-comparison/---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Ever wondered what makes movies like Pretty Woman, Back to the Future, Avatar, and Pocahontas so captivating? Turns out, it's an age-old storytelling technique, and it has been reeling in audiences for centuries! Tune in to this episode of Content Untapped as Ivan Meakins, dives into the magic of this narrative strategy and why our brains can't seem to resist it. Discover how this narrative can unravel deep truths about our capacity to adapt and grow, and learn how to harness this technique to create compelling content that resonates with your audience. This episode is a must-listen for storytellers and content creators looking to engage audiences on a deeper level. Don't miss it!P.S. Don't forget to hit Ivan up on LinkedIn if you want to talk more about what you hear! See below for detailsBook Referenced in this episode: Wonderworks: Literary Invention and the Science of Stories---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Creating content can sometimes feel like you are shouting into a void...If you are a creator who feels like no one is watching, this episode will give you a reason to keep going.In this episode of Content Untapped, Ivan Meakins welcomes a special guest to the show — Mat Wilson.Founder and CEO of Einstein Marketer, Mat has spent the last five years using content to grow a thriving digital marketing agency and the UK's largest digital marketing conference.Five years ago, Mat was getting "kicked in the balls" for six months before his blog kicked off. It now brings in over 50,000 visitors a month.Together, Ivan and Mat unpack some wild topics, including:Why having zero expectations is a creator's best friendHow to break past the fear of being judgedHow great content can end up building a loyal tribeJoin the conversation and discover why dressing up in wedding dresses makes great content. The power of "The Trojan Horse" mentality when creating. And why internet trolls are a good sign.Check out Mat's new Youtube Channel here:https://www.youtube.com/@matywilsonJoin the EMC tribe here: EMC Live---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

How can businesses build an incredible customer journey with content?To find the answers, Ivan Meakins took a journey into the world of automation with "The Queen of Automation"  - Lisa Catto.Ivan and Lisa discuss how content fits into the Ideal Customer Journey. For any business or creator out there, making sure you have the right systems set up is vital if you want to build a self-sustaining community. Join us as we discover: How to convert your audience into paying customers  - then raving fansHow "choose your adventure" books and business content are relatedWhy you need to be both the Killer and the Poet as a creator today---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

The rule of three has been used as a powerful literary technique for centuries, but what is it? And can we use it today to create impactful content for our audience?Your hosts, Ivan Meakins and Georgia Kirke, dive deep into the rule of three, uncover the underlying psychology of why it works and discuss how you can leverage it to create impactful content today.---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Ivan Meakins and Georgia Kirke reveal how to create engaging content using an ancient art form – The Oral Tradition. Join the conversation and discover how a 37,000 year old tradition can help you to 'speak' amazing content into existence without having to write a word. Some tips shared on this episode include:The power of common stories in business content. Why repeating yourself is a good ideaHow to structure your thoughts before speaking your content Some of the examples given in this episode:Diane FerlatteTurnover is Vanity Profit is Sanity - Dan Bradbury---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

Ever wondered what it takes to write content that hits home with your audience?In this episode, Ivan Meakins welcomes a very special guest to the show - Simon Coulson.Simon is an author, international speaker and the Co-Founder of The Songwriting Academy.Simon talks about the art of writing a hit pop song and how those principles can often translate into any form of content creation.Learn about the importance of catching your audience's attention at the very start. Why shifting the tone and tempo can help lift your content up to another level. And why keeping things simple is so often the best way to reach more people.It's a banger!--------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:LinkedIn:Ivan MeakinsGeorgia KirkeFacebookhttps://www.facebook.com/writeabooktogrowyourbusinessInstagramhttps://www.instagram.com/write_business_results/?hl=en-gb---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

In this episode, Ivan Meakins and Georgia Kirke of Write Business Results talk about the power of persuasion in content, and look to the masters of rhetoric for inspiration!From ancient Greece to the footsteps of the Lincon Memorial, Georgia and Ivan look back at three iconic speeches and dig out some golden nuggets for content creators looking to persuade their audience.---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb

In our maiden voyage of this exciting new show, Ivan Meakins (Head of Content) and Georgia Kirke (CEO) of Write Business Results give you an intro into what makes great content and the role it plays in helping people better understand businesses.Together, they explain that the best ideas out there can sometimes be found lurking in some unlikely places and hint at what's coming up on Content Untapped this season.Stay tuned for future episodes of the Content Untapped podcast.---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: https://www.instagram.com/write_business_results/?hl=en-gb