Episode 227: MSPs: Get 408 comments on a LinkedIn post

19-03-2024 • 34 mins

Episode 227

Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:

00:00 Can you generate leads by literally knocking on doors?
05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy
16:35 How to avoid ‘spammy’ marketing

Featured guest:

Thank you to Fractional CTO & CPO Mark Herschberg, for joining me to talk about his experience of being on the receiving end of spammy, untargeted ‘cold’ marketing, and for offering alternatives to MSPs to engage with their leads and prospects in a more meaningful way.

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

Connect with Mark on LinkedIn:

https://www.linkedin.com/in/hershey/