Episode 239: Why MSPs must do a weekly LinkedIn Newsletter
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Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients. (jump to)
Balancing urgent client issues with important business growth tasks is crucial for MSPs, and I encourage the use of the Eisenhower Matrix to help prioritise effectively to ensure long-term success. (jump to)
My guest this week, Jon Wright, runs a successful MSP where he has systemised the hiring and managing of Sales Development Reps, to effectively drive new business – click here to find out more. (jump to)
Lastly, I tackle a question from Chloe in Sydney, Australia – she asks whether she should be using the “good, better, best” pricing strategy? This model effectively attracts clients by offering tiered options, making the middle choice seem like the safest and most appealing decision. What are your thoughts? (jump to)
Join me as we unpack these topics and learn from some triumphs and trials in the MSP world. Oh, and don’t forget to join me in the MSP Marketing Facebook group.
Why you must do a weekly LinkedIn Newsletter
LinkedIn is the premier platform for MSPs, and LinkedIn Newsletters are a powerful tool to reach a vast audience with minimal effort. Over the past two years, I’ve found newsletters to be an excellent way to build an audience, engage with people, and drive new business.
LinkedIn heavily promotes newsletters, giving them significant algorithmic attention. When you publish an article, it appears in your subscribers’ newsfeeds and their email inboxes.
To start, navigate to the publishing menu in LinkedIn’s article view, write your article, and once published, it automatically becomes part of your newsletter. This isn’t a traditional newsletter with multiple pieces of content; it’s essentially your article distributed more broadly.
Regularly sending out a newsletter helps keep your MSP top of mind. It won’t instantly land new clients, but it builds a relationship with your audience, so when they’re ready to switch MSPs, your name will be the first they consider.
Though setup might seem complex initially, a quick Google search can guide you through the steps. Start leveraging LinkedIn newsletters today to enhance your outreach and engagement.
Here’s how to stop the tech work interrupting growing the business
MSPs are frequently overwhelmed by urgent tasks, more so than any other business owners I’ve encountered. The nature of your work demands immediate attention to clients’ problems, but how do you balance these urgencies with the important tasks needed to grow your business?
I have the answer. In 1954, U.S. President Dwight D. Eisenhower highlighted a common dilemma: “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.” This
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