How to build a dynamic brand with Henrietta Rix, Co-Founder of RIXO
With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wanted to speak with an expert about how to build a fashion brand that stands out from the crowd.
In this episode, I speak with Henrietta Rix, Co-Founder of RIXO, a leading British womenswear brand. Together with her co-founder Orlagh McCloskey, the pair founded RIXO in 2015 to bridge the gap between great fitting pieces and unique designs and offer a dynamic in-person experience too.
Keep listening to hear Henrietta’s advice on starting a fashion brand and why sticking to your roots and gut feelings will help you to distinguish your brand from its competitors.
Henrietta’s advice:
- When building a dynamic brand, be true to yourself and to your original idea
- Find a gap in the market
- Be passionate about what you do
- Timing is vital but stick to your original mission to bring back the dynamism
- Instagram is a readily accessible and fast way to spread your brand’s image once you know what you want to do
- Immerse yourself in the product and become familiar with every single aspect of production and sales
- Know every department of your business inside out even if you’re delegating a lot of it
- Listen continually to your customers - imagine you are one of them, learn from their feedback
- Pay attention to company culture and make sure your staff are loyal to the ethos
- Know your competitors but don’t worry about them, no need to copy them
- Don’t overproduce; try sustainable initiatives like rentals/preloved/alterations
- Avoid wastage and dead stock at the year’s end
FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.
Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.
FF&M recommends:
- LastPass the password-keeping site that syncs between devices.
- Google Workspace is brilliant for small businesses
- Buzzsprout podcast 'how to' & hosting directory
- Canva has proved invaluable for creating all the social media assets and audio bites.
MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence
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