How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.

In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge opportunity for brands looking to connect naturally and authentically with their communities. With new ad formats and other brand-friendly features emerging all the time, Pinterest really is going hard on making itself a safe haven for creators, agencies and brands alike.

If you’re interested in learning how to navigate it effectively, this is the definitive guide for you. Not to be missed!

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