S2 Ep.08 | How to drive innovation by co-creating with the brand community.

Beyond Marketing. The Podcast

11-10-2022 • 41 mins

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear.

In this episode, Maira Genovese, Founder and President of MG Empower, and Paula Albuquerque, Global Head of Influencer Marketing, engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact.

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