In this podcast, Ricardo Briceno and Sébastien Ouimet delve into their innovative collaboration with Roblox and the creation of "Cirque du Soleil Tycoon." They stress the importance of establishing genuine connections with fans and investigate the potential of generative AI and brand partnerships in the metaverse. Additionally, they explore the transformative impact of immersive technology on the entertainment industry, emphasizing the need for continuous learning and adapting to the evolving landscape. The conversation highlights the exciting opportunities for brands to engage with communities in the metaverse, ultimately paving the way for a dynamic and immersive future in entertainment.