BONUS – Tourism Business Survey insights with Adnams, Banham Zoo and Hippersons Boatyard

Tourism Business Chat

11-05-2023 • 1 hr 3 mins

The Tourism Business Survey was relaunched for 2023, after a ‘COVID-19 break’ and the results were announced at a seminar on 25 April to an audience of sector leaders. We recorded the panel discussions hihglights for listeners to enjoy who were unable to attend on the day.

You can hear reflections on the results of the survey from the team of experts at Larking Gowen, and commentary from Andy Wood, CEO of Adnams, Claudia Roberts, CEO of Zoological Society of East Anglia which operates Banham Zoo and Africa Alive, and Mary Sparrow, owner of Hippersons Boatyard in Norfolk. Valerie Watson-Brown from the Visitor Economy Network Initiative provided detail on the work of this innovative project driving careers in the sector, and you can also hear questions from the audience there on the day.

This is the perfect accompaniment to the full survey brochure which you can download here. The brochure has the full results of the survey, and insightful commentary articles from leading businesses including Holkham Hall, ROARR! and many more. Many thanks to sponsors Adnams, Lloyds Bank, Swiss Camplings and insight6

For more details on the survey, including past results and why you should consider taking part next year, visit

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The Tourism and Leisure Business Survey is produced by Larking Gowen Chartered Accountants and Business Advisers. Please contact if you have any questions or would like to speak to one of our tourism specialists.

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