#34 Accelerating product growth, user activation, and monetization ft. Adam Fishman (Product & Growth Advisor)

00:00 Introduction and Welcome 03:10 Adam's Journey into Product and Growth 09:06 The Role of AI in Growth 10:48 Understanding Different Aspects of Growth 14:13 The Impact of Branding on Growth 14:53 The Patreon Rebranding Journey 27:59 The Role of Subscription Models in Consumer Products 32:06 The Importance of Pricing Experimentation 32:13 Understanding Your Customers and Their Pricing Expectations 33:02 The Art of Pricing and Value Proposition 33:43 Exploring Examples of Pricing Strategies in Different Industries 34:45 The Challenges of Monetization in Social Media Platforms 36:44 The Risks of Reckless Pricing Experiments 37:19 Understanding the Vitamin to Painkiller Product Spectrum 39:07 The Importance of Pricing Experiments in SaaS and Consumer Apps 40:18 The Role of User Psychology in Product Engagement 40:40 Strategies to Reduce Churn and Increase User Engagement 41:35 The Importance of Onboarding and User Motivation 45:04 The Role of Gaming Mechanics in User Onboarding 47:50 Understanding the Competition and Alternatives in User Time 55:07 The Intersection of Fatherhood and Professional Life

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When it comes to building products, the biggest lever that pushes the journey forward is the signal of growth. The type of growth where users feel the joy of retaining with your product, the one where your company metrics such as signups and revenue take a happy upward curve. We must have probably heard “Oh that’s a growth problem” way too many times, whenever there’s a challenge with pushing the product to the wider world. So then how does one cross this chasm and see the better sides of growth? Adam Fishman has built some of the fastest-growing consumer companies like Patreon, Lyft, and Imperfect Foods where he served across various roles like CPO, VP of Product & Head of Growth. From driving a company’s critical pivot and rebrand to helping a company scale to $100M revenue—Adam has been the face behind core product growth phases. He is the author of the FishmanAF Newsletter and the creator and host of the Startup Dad Podcast. The conversation traverses from building products that grow, dealing with 'growth problems', the role of branding in a company's growth, intricate aspects of consumer applications, and transitioning to subscription models. Adam also touches upon the psychology affecting product engagement and shares insights on reducing churn. Towards the end, he delves into his podcast 'Startup Dad Podcast' and the unique blend of professional and personal topics he explores through it. Tune in to expand your understanding of product growth strategies and the ongoing shifts in the tech industry.