How HAMBURG HOCHBAHN is using Technology and Innovation in Mobility? | Natalie Rodriguez

Hamburg is the second largest city in Germany and is well-known for its busy port, which is among the largest in the world. Hamburg Hochbahn is the public transport operator in the city, operating 111 bus routes and 4 underground lines. The city has launched an ambitious project - Hamburg Takt, which to increase the market share from 22% in 2017 to 30% by 2030. The city is now investing in many innovative projects including GoA4 Metro line and autonomous fleet project. The city is looking to replace 1100 diesel buses with zero-emission buses by 2030. The episode will share “How HOCHBAHN as a key mobility provider is implementing innovative solutions (together with local and regional partners) in Hamburg.”

Natalie Rodriguez is Head of Innovation of Hamburg Hochbahn AG, the second largest transport company in Germany. From 2018 until 2021, she was the lead project manager of automated driving, Bus-Segment and was in charge of the HEAT-Project (Hamburg Electric Autonomous Transportation). Natalie has been working for over 15 years in international planning and consulting companies specialized in public transport in Caracas, Lyon, Karlsruhe and since 2011 for the HOCHBAHN holding different positions in the areas of tariff, demand, and revenue estimations; corporate management, project management office, business development and Innovation and Change. She has always tried to combine my love for languages and for Mobility throughout her professional career.