Entrepreneurship is a journey of failures. The founders need to stay focused on the execution and achieve product-market fit. Most of the founders start their journey with the problem but they very soon forget about it. The same principle applies to all startups, including mobility and logistics. It is very important to understand your users and focus on solving their problems. Most people think of solving mobility challenges from the system perspective, not from the user perspective. Riders are looking at mobility from three parameters – Convenience, Speed and Cost. The founders should ask what is the value that I'm going to create for those users? This podcast will share some of the key ingredients to build a successful startup. Public transport will face challenges from new emerging mobility options. It is important to reimagine mobility from the users’ perspective.

Guest: Uri Levine is a passionate entrepreneur, a 2x 'unicorn' builder (Duocorn), and the author of the book “Fall in Love with the Problem, Not the Solution” – A Handbook for Entrepreneurs. He is co-founder of Waze, the world's largest community-based driving traffic and navigation app, which Google acquired for $1.1 billion in 2013, and former investor and board member in Moovit, 'Waze of public transportation, which Intel acquired for $1 Billion in 2020. Levine's vision is building startups that are doing good and doing well, focusing on solving problems and hence changing the world for the better. He has been in the high-tech business for the last 40 years, more than half of them in the startup scene, and has seen everything ranging from failure, to moderate success, and big success. The startups Levine is Co-Founder, Chairman or Board Member, include Pontera (formerly FeeX); FairFly; SeeTree; Refundit; Fibo; Dynamo; Kahun, and he’s always working on the next one.