"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert

Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell.

EPISODE TRANSCRIPT: www.pilgrimage.design/20-liquid-death

Dave's website: www.printdesignacademy.com

The Quickie podcast: www.printdesignacademy.com/podcasts/the-quickie-interviews-for-graphic-designers

What is this podcast?

Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠

Who am I?

I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.

My website: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠

Final thing (I promise)!

I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com