Connecting Enablement to revenue goals is the industry's burning issue currently. Everyone has felt the swing from tactical, tick box Enablement to a need for it to be strategic and impact revenue. But that change is easier said than done.
In this episode, SEC One To Watch, Enablement ambassador and Staffbase's GTM Enablement & Productivity Lead Kieran Smith shares his own experiences and thoughts on how to begin to quantify the value of your Enablement.