Episode 5 I The Mistake Of Not Being Able To Tie Enablement To Revenue Goals with Kieran Smith and Kate Lewis

My Biggest Sales Enablement Mistake

13-12-2023 • 27 mins

Connecting Enablement to revenue goals is the industry's burning issue currently. Everyone has felt the swing from tactical, tick box Enablement to a need for it to be strategic and impact revenue. But that change is easier said than done.


In this episode, SEC One To Watch, Enablement ambassador and Staffbase's GTM Enablement & Productivity Lead Kieran Smith shares his own experiences and thoughts on how to begin to quantify the value of your Enablement.

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