If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again.

One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity.

These Gurus will teach you that you need to sell with scarcity...at all costs...even if it means stretching the truth. This is where they introduce the concept of floating marketing deadlines.

Yet, there is something they don't tell you about these marketing deadlines. And, what they aren't telling you is costing you a lot of business...and happy customers...in the long run.

Join Michael as he shares an important insight into marketing deadlines.