In this episode of the XI Café Podcast we’re talking to legalsuper’s CX Insights and Service Design Lead, Eslam Afifi. Eslam is a PhD & CCXP Certified Customer Experience (CX) lead with a proven record of designing and delivering CX programs across different sectors such as Financial Services, Government, Tourism, Oil and FMCG in Australia, Africa and Asia. His journey at legalsuper is worth talking about – we’ll hear how his team has leveraged customer data and insights to transform legalsuper’s operating model, affecting positive change for the business and its members.