What does audience intelligence mean for the insights drawn from it?

In this episode, Paul and James discuss understanding sentiment accurately and how it can unlock insight at scale.  When you can understand how people feel, it helps make better decisions for everything from marketing to government.

This episode of Know your Audience also discusses customer experience, broad trends and how happiness can be a window into a world.

The guys touch on the concept of AI and natural language processing to better understand an audience - bringing it all together to understand how you can unlock insight to make better audience decisions.

Know your audience is a production of D/A and Dr James Piecowye.