030: Personal Branding Decoded with Ash Jones

Beyond The Bio

26-02-2024 • 19 mins

How should we brand ourselves and our businesses?

In this episode, I’m joined by Ash Jones. Ash is the Founder at Great Influence where they work with entrepreneurs to help them tell their story and share their ideas to millions of people on social. He has been leading the strategy, social and content for some of the best in business for the past 10 years, including Steven Bartlett and Gary Neville.

Ash and I discuss our perceptions of the term personal branding, how it differentiates but also interlinks to your company branding, and where the future of ‘personal branding’ is going.

We cover some of the most notable personal branding moves, what is important when thinking about your personal brand, as well as touching on the way algorithms can affect the content we share.

So, let's get stuck in…


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