037: Becoming a Viral Sensation with Jo Hutton

Beyond The Bio

15-04-2024 • 24 mins

What does it feel like to have 7 million+ views on an Instagram reel?

Having experienced this herself, Jo Hutton is here to tell us all about it.

When Jo walked into a yoga class for the first time over 15 years ago, she didn’t know her whole world would change forever. After seeing the transformational results that yoga brought to herself, she decided to dedicate her life to sharing the gift of yoga with others. Jo runs Happy Yoga Newcastle, an online yoga membership and studio, and Newcastle Yoga School where she trains people to become yoga teachers themselves. She was awarded Senior Yoga Teacher status by the Yoga Alliance Professionals in 2019.

After posting a video showing how to do a ‘magic neck stretch’ on Instagram, her online following grew exponentially. We learn how this happened, what she felt like to go viral, and how she maintains her social media platforms now. We also cover Jo’s thoughts about monetising her content, and some top tips on what to post for Instagram’s algorithms liking.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

Connect with Jo:

Instagram: https://www.instagram.com/happyyoganewcastle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok: https://www.tiktok.com/@happyyoganewcastle?is_from_webapp=1&sender_device=pc

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

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