Daniel Charbonnet is the founder of All Citizens. All Citizens is a direct-to-consumer menswear brand on a mission to democratize comfort and provide comfort, performance and quality to all. His story is a unique one. As opposed to the typical entrepreneur, Daniel had a very successful career in AWS and IBM prior to founding his business. Listen on to find out more about his career switch from consulting at large tech firms to creating an undergarment to solve men's greatest pain point, discomfort around our family jewels. Eventually Daniel and All Citizens raised $1.2m in seed funding and achieved 300% growth in FY2021.

In today's episode, we covered: Daniel's pivot from consulting to entrepreneurship, how he came up with the prototype of All Citizens despite not having a design or clothing background, and how he managed to find great suppliers and established highly efficient operation and return policies to achieve return rates of 1.9% and achieve shipping within just 2 days. How to maximize the SKU catalogue to manage the trade-off of variety and economies of scale in production, the importance of addressing customer pain points and basing the company's every step towards bettering the customers' experience, how All Citizen dealt with demand surge, and the importance of forecasting. How All Citizens acquired its first customers and why ensuring customer happiness is crucial in expansion via referrals. Daniel's marketing philosophy, how to deal with squeezed margins, the importance of a strategic investor and much more!

Find out about All Citizens:

https://allcitizens.sg/

https://allcitizens.com/

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Disclaimer: Before we begin, we would like to put out a disclaimer. The information and content discussed do not constitute financial advice, and serve for educational or entertainment purposes only.