Episode 37 - Building a Media Empire with Bryan Choo, the Founder of TheSmartLocal, Eatbook SG, MS News and ZULASG

SIMP Investing

01-09-2022 • 1 hr 3 mins

Today, we have the privilege of speaking to Bryan Choo, one of the bigger names we have hosted thus far for sure. Bryan is the founder of multiple companies including TheSmartLocal.com, Eatbook SG, MS News, and ZULASG. Unbeknownst to the majority except for avid fans, Bryan is also a former competitive Starcraft 2 player who has reached rank 1 on different servers on many occasions, his passion for the game has also led to him founding SC2SEA.com, a gaming portal that has hosted eSports competition as well. This pod is a must-listen for those wanting to start a career or a venture in content creation and media.

In today's episode, we covered: Bryan's start to entrepreneurship with SC2SEA.com, the "why" and "how" of the founding of TheSmartLocal.com, how he and the team grew TheSmartLocal successfully after a pivot, creating different specialized media companies to cater to certain demands and outreach, the importance of data in organic and targeted content creation, how Bryan utilizes first principles, his thoughts on TikTok vs Facebook, how Bryan selectively designed the organizational infrastructure of TSL and allocation of resources, how TSL utilized SEO optimization to drive traffic during its early days, thoughts on media tech, blockchain & eSports, and finally providing advice to us on how we can scale the SIMP Investing Podcast.

Bryan's companies:






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Disclaimer: Before we begin, we would like to put out a disclaimer. The information and content discussed do not constitute financial advice, and serve for educational or entertainment purposes only.