Show Notes: Survival Mode Episode 17

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing a step-by-step roadmap for business success.

·        Introduction to step five: Establishing and building business credibility.

·        Discussion of four key aspects: business content, tools, connection, and capital/credit.

·        Focus on the importance of business content in conveying the story and purpose of the business.

·        Explanation of the role of advertising and marketing in creating awareness and attracting customers.

·        Emphasis on the three E's of marketing: educate, entertain, and engage.

·        Analogies highlighting the audience as the "inventory" of a business and the importance of increasing audience engagement.

·        Call-to-action for listeners to explore resources on the Survival Mode website and reach out via email for personalized support.