In this episode of the Tech Toolkit Podcast, hosted by Scorchsoft, we delve into the captivating realm of app monetisation. Beginning with an overview, we explain the necessity of strategic planning and a profound understanding of various monetisation models to transform an app into a profitable venture.
We discuss traditional monetisation models, such as in-app payments and advertising, highlighting their potential benefits and associated challenges. For instance, the 'Apple Tax' on in-app payments and the need for high user engagement for advertising revenue. We also touch on non-traditional revenue models like partnerships and selling user data, underscoring the need for careful navigation around privacy laws.
We then explore many ways to monetise your app, from in-app payments and subscriptions to Software as a Service (SaaS) and selling data insights. We also discuss less conventional models such as group licensing deals, ecosystems, franchise models, and open-source premium. Finally, we emphasise the importance of aligning your monetisation strategy with your business model, user growth plans, and user experience.
Key Topics Covered:
Importance of strategic planning for app monetisation
Traditional and non-traditional monetisation models
Detailed exploration of various ways to monetise your app
Aligning monetisation strategy with business goals and user experience
Navigating challenges in app monetisation
Insights into evolving opportunities for app monetisation.
Here is a list of the monetisation methods mentioned in this cast for easy reference:
Method 1: In-app payments
Method 2: In-app subscriptions
Method 3: Software as a Service (SaaS)
Method 4: Sell data or insights based on app use
Method 5: Sell via partners
Method 6: Free app with paid services (Freemium)
Method 7: Affiliate commission
Method 8: Ad revenue
Method 9: Group licensing deals
Method 10: Ecosystems
Method 11: Product sales
Method 12: Franchise models
Method 13: Dropshipping
Method 14: Enterprise solution selling
Method 15: Pay as you
Method 16: Open-source premium
Method 17: Open-source ecosystem
Method 18: API licensing
Method 19: Marketplaces
Method 20: Auctions and reverse auctions
And you can get a copy of Execute Your Tech Idea by Andrew Ward here.If you enjoyed this podcast and need help with your next app project, please check out https://www.scorchsoft.com
You Might Like
