In this episode, we sit down with Tim Hayden, CEO and Founder of Brain+Trust, to explore the complex landscape of customer data. We discuss the biggest challenges enterprises face when collecting, managing, and leveraging customer data, and how the field has evolved in recent years. Tim shares his insights on the crucial role of data quality and trust in making customer data actionable and provides strategies for organizations to improve in these areas. We also tackle the impact of privacy regulations like GDPR and CCPA on customer data practices and explore how companies can strike the right balance between personalization and privacy. Finally, we examine the key differences between B2B and B2C customer data strategies and how each can optimize their approach.