In this episode of DataDriven Podcast, we sit down with Abhi Visuvasam, Head of Enterprise Architecture, Data Management & Analytics Reltio, to discuss how Reltio deployed and uses its own platform to power its business. Known internally as ”Reltio on Reltio” the platform   Discover how Reltio’s employees leverage the power of connected data to drive innovation and improve customer experiences.

Abhi shares the strategic vision behind this deployment, which includes building a comprehensive Customer 360 view by integrating data from various sources such as Salesforce, Marketo, Gainsight CS, Zendesk, , and Aha! The discussion also explores Reltio's expansion  into additional domains like Partner 360, Employee 360, Contact 360, and Product 360.

Learn how Reltio is becoming a truly data-driven organization by establishing an Enterprise Data Warehouse (EDW) and implementing an Analytics and Visualization Platform. We cover the company's aspirations to harness AI/ML capabilities to gain deep insights across data silos, accelerate growth, reduce costs, and enhance customer experiences.

We also touch upon Reltio's initiatives in business process automation, driving cross-functional integration to streamline operations and improve customer satisfaction. Additionally, we discuss the critical role of data governance in ensuring data quality, usability, integrity, and security across the organization.

Join us as we explore Reltio's inspiring journey to becoming an intelligent, data-driven organization, and discover valuable insights that can help your own company unlock the full potential of connected data.