5 Times You Shouldn't Apologize to Your Client

The KAM Club Podcast

15-09-2022 • 13 mins

The client is not always right! In fact they are quite regularly wrong! And when they are wrong, as a key account manager you are in the awkward position of choosing to defend your position or take it on the chin and apologize anyway - even when it's not your fault.

And for the sake of peace and customer retention, we say sorry!

Well not today. In this episode I'm sharing 5 times you should never say sorry.

  1. You need their help to do your job (a decision, information)
  2. You're product doesn't do what they want it to do.
  3. Issues arise because they didn't do their part (implementation, project, deadlines).
  4. When you can't meet a deadline.
  5. You're chasing payment.


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