It’s the mid 2000s, and social media is mainstream. MySpace has eclipsed Friendster and been acquired by Rupert Murdoch’s News Corporation. Meanwhile, another company is quietly reinventing social media yet again, founded by a college sophomore with a rare combination of technical skill and strong business instincts. His name is Mark Zuckerberg, and his company, The Facebook, will soon challenge MySpace and its new corporate owner for control of the social media landscape.

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