How confident are you that your website is fit to serve all users, regardless of how they access and read your content? An estimated 1.3 billion people experience significant disability. They represents 16% of the world's population, or 1 in 6 of us. And...they have serious buying power. So, if you've not taken accessibility seriously before, and your approach is to ensure you're not breaking the law but nothing more, then think again. Accessibility is about more than compliance. It's about respecting your customers and ensuring they are able to access and meaningfully use your website. It's also about providing a website that gives you the best chance to turn visitors into shoppers, and hopefully loyal customers. In this podcast we discuss accessibility strategy with Irina Enevska, Manager Accessibility Services at Crownpeak. Irina's team work with ecommerce merchants to audit their websites, then identify and prioritise improvements based on business and customer impact. We explore Crownpeak’s approach to educating customers and helping people get started, because accessibility isn't a one-size-fits-all approach, and the levels of compliance and legal frameworks vary depending on which country you trade in.