Building a strong brand identity, with Juliet Barratt

What a massive adrenaline rush to build a big, recognisable brand with huge exposure. Juliet Barratt knows how that feels firsthand! She  is a brilliant and inspiring leader who has made Grenade the world's fastest-growing nutrition brand. We talked about how it’s crucial to create a strong brand identity and be mindful of your business’s culture. We also covered the key role of distribution channels, the positive and negative effects of investors, and why you need to surround yourself with people who you work well with.

In this fascinating interview, we discussed:

• Juliet’s recipe for success.
• The importance of branding.
• The key role of distribution channels.
• The positive and negative effects of investors on your business.
• The key to surrounding yourself with the right people.
• Understanding the language of different markets and how to make them work for you.
• How to nurture the culture of your business and keeping it the way that you want.
• What business mentors could do for you and your business.