Let’s shout about sound! I guarantee you’ll think of it in a whole new light after listening to this interview. Julian founded The Sound Agency . He’s also an author and an international speaker who has been invited to do five TED talks on aspects of sound and communication. We discussed ‘the business of sound’, his TED talks and the over 100 million views they have garnered. We also talked about how it felt to be marketing a product/service that was such a new concept, and the thinking behind having confidence in your business’s future success.

In addition, we discussed subjects including:

• What is ‘the business of sound’ and how it can benefit businesses.
• The importance of having a very clear purpose.
• The challenges of offering a product or service that people don’t know they need.
• How to build a successful business with a virtual team.
• The difference between having faith in one’s business & knowing it’ll succeed.
• Julian’s most important learnings from his long experience as an entrepreneur.