In this episode, our host James De Lacey talks to Jason Malone, a link-building expert. Jason is the founder of We Outreach, a link-building service designed to find opportunities for clients looking for highly relevant backlinks. In this episode, Jason talks about what makes a good link and the factors he’s actively looking for when link-building. He also talks heavily about guest posting and how to structure them for the best results. Jason also touches on outreach and how to make your email stand out. Make sure you watch this episode for everything link-building!