To discuss that topic, James is joined by Debra Walmsley, one of the most inspirational corporate Insight leaders in the UK. Debra has led Insight teams at British Airways, British Gas, Saga, Halfords and now Virgin Atlantic. And she has recently joined the IMA as one of our part-time senior Insight advisers.

She also has very impressive form on this podcast. She joined James in episode 8 to talk about her work transforming Insight at Halfords, and it’s still one of the top 5 most downloaded episodes out of the 38 we’ve published so far.

Please listen to find out more!

Topics Discussed

• A structured approach to recruitment (2.20)
• The importance of business understanding (5.09)
• The skills and attributes that Debra looks for (7.45)
• How to induct new recruits (12.16)
• How do we make money? (18.06)
• Ongoing learning and development (23.30)

This is episode 39 of the Transforming Insight podcast.

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening.

About James Wycherley, the author of Transforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.

Resources:

If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com

Disclaimer

The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

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