S3:04: [Rocky Lalvani] Profit comes first!

Rocky serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and they make profit a priority! As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System.  We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses.  This ensures Profit comes first!