(E13) The business storytelling expert Janet Murray

19-02-2024 • 40 mins

One of the most powerful ways a leader can connect with others is through storytelling. But it can be hard to understand how you apply that to your everyday leadership approach, especially if you’re someone who is number or action orientated.

But storytelling is at the heart of great strategy and is how the most impactful leaders take people with them.

In today’s episode I’m delighted to be talking with Janet Murray, an expert in storytelling and that all-important connection to business strategy.

We talk about:

what storytelling in leadership really means
the problem with powerpoint presentations
how to embed storytelling into your communications
the role of AI
strategic storytelling
thought leadership content
developing your own content plan
credibility
leadership brands
how to get started

Resources and helpful links

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About leaders with impact

Want to know the secret of great leaders? In Leaders with impact we'll be exploring what makes an impactful leader; sharing stories of success and strategies that set them apart.

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New episodes are released every fortnight.

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