Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.
Neuromarketing is the scientific study of the brain and nervous system (neuroscience) applied to all aspects of marketing in order to better understand human behaviour e.g. buying habits, motivations, emotions, purchasing decisions, product innovation etc.
Abby’s guest expert is Katie Hart who has studied psychology for over 30 years and recently completed her Masters in Applied Neuroscience. Katie is passionate about making sure the benefits of neuromarketing are accessible to all, working with entrepreneurs, SMEs and charities, as well as leading corporations such as Lloyds and Unilever.
In this episode Katie shares the latest approaches within neuromarketing and their pros and cons, as well as practical advice on how to get started bringing neuromarketing into your organisation.
Plus Katie’s career highs and lows.
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Katie Hart MSc | LinkedIn
This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk
The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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