Does Corporate Socio-Political Activism Matter? What we know from Retail Investor behaviour

It is October and this month we examine an important societal movement and its impact on ‘doing business’ with Dr Ayan Orujov; Lecturer in Finance at Bangor Business School.  Black Lives Matter (BLM) is part of Socio Political Activism and how such movements inform and are informed by business comes under what is referred to as ‘Corporate Socio Political Activism’. Ayan joins us, during Black Lives Matter month, to discuss his and his colleagues research into corporate socio-political activism within retail investment. BLM is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. So, how do investors react to companies expressing support for BLM and what factors make a company more likely to support the movement? Join us to listen to Ayan and here his evidence informed views and findings from his research.

Dr Ayan Orujov is a Lecturer in Finance at Bangor Business School with keen academic interest in retail investor behaviour particularly with respect to sustainability and ethics. He is an internationally published author with recent papers in Journal of Corporate Finance and International Journal of the Economics of Business.