This month Darren is joined by Pryderi Ap Rhisiart (Managing Director of M-Sparc, North Wales) and Dr Fariba Darabi (Senior Lecturer in Management, Bangor Business School) to learn about the importance of collaboration between those doing research (universities), and those needing research (businesses, SMEs and start-ups).  Listen in to hear how collaborating is hugely important for both Universities and SMEs, and how making connections and building trust are key for making them work. Our experts advise that businesses benefit more from immersive and meaningful collaborations; researchers embedded within businesses - problem solving, innovating and making a difference together as part of a collaborative team.