What's the secret to ethical sales success in the dental industry?Join host Ross Brannon on the "Financial Flossing" podcast for an insightful exploration with our guest, Greg Nanigian. In this episode, Greg Nanigian, a seasoned international Sales and Case Acceptance Trainer in the dental industry, sheds light on the importance of ethical sales practices and case acceptance.🎙️ Guest Bio:Greg Nanigian, with a remarkable 37-year career, is an expert in enhancing sales and case acceptance skills within the dental sector. He strongly advocates ethical sales, emphasizing honesty and nurturing long-term client relationships. Greg's approach prioritizes understanding clients' needs and budgets before proposing solutions, creating win-win scenarios that drive organizational growth.🎙️ Summary:In this episode of "Financial Flossing," Greg Nanigian's insights take center stage as we explore ethical sales and case acceptance in the dental industry. We'll uncover key takeaways to empower dental professionals to succeed in this critical aspect of their practice.🟢 Key Takeaways:🟢 Ethical sales practices redefine the role of salespeople in the dental industry, emphasizing honesty and cultivating long-term client relationships.🟢 Effective communication, including using models like DISC, can enhance sales effectiveness and strengthen client rapport.🟢 Understanding emotional factors like pain and fear is pivotal in increasing case acceptance rates.🟢 Balancing ethical sales with financial considerations requires offering comprehensive care while respecting patients' budgets. To contact Greg, you can call 617-338-0993 or email greg@gnatraining.com or schedule a 15 Zoom call at this link: https://calendly.com/greg-nanigian/zoom-call-with-greg-15-mins-uLearn more about your ad choices. Visit megaphone.fm/adchoices