Ep 12: Turning your biggest challenge into your superpower and making it onto the 2021 New Year Honours List - with ALISON EDGAR MBE.

Donna is delighted to be joined by Alison Edgar MBE, also known as “The Entrepreneur’s Godmother” because of her incredible support of the world’s most successful entrepreneurs.

Amongst her many achievements, Alison has pioneered culture change within her five-star global clientele which includes Sky, Equifax, The NHS, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs.

Alison has also overcome her own challenges to become the successful author of her Best Selling book ‘Secrets of Successful Sales’ which was recognised by The Independent as one of the top business books written by a woman. She has now launched a new book, called ‘SMASH IT! The Art of Getting What YOU Want’ - something we all need to read!

In 2020, Alison received an MBE for recognition of her long-term work within entrepreneurship and business, and I’m delighted that she can join me today to share her inspirational journey and possibly a few tips for us all to succeed in 2021.

Donna O'Toole is CEO of August, she has had the pleasure of supporting entrepreneurs, business leaders and teams to win the most prestigious awards in the world. Seeing first-hand how receiving awards and recognition has motivated teams, solved problems, supercharged brands and raised their profiles, helping businesses to grow and do even more good things for their employees, their industry and their community.