As more projects enter the space, generating interest can become increasingly difficult. Many companies are integrating Web2 marketing strategies with Web3 blockchain technology to enable success in the space.

In this episode of First Off The Blocks, host Karen Tang sits with Olivia Lee, a Web3 strategist, metaverse explorer, and digital fashion collector, helping brands carve their identity in the digital space. Olivia shares insights into some of the exciting Web3 strategy and marketing trends.

Listen to learn the first NFT Olivia bought, what keeps her motivated, and more about her latest projects.