In the twelfth episode of Beyond the Finish Line, host Joe Hardin sits down with Simon Hollis, the co-owner and race director of Go Beyond Challenge, to share an inspiring story of resilience, grit, and ultra-running. This episode is perfect for endurance athletes seeking motivation for their next race or adventure, as Simon’s journey from an overweight teenager to a seasoned ultra runner highlights the power of determination and the importance of understanding your “why.” Simon’s story begins with a transformative decision to push beyond his limits—taking on his first ultra marathon from London to Brighton, a grueling 100km race completed in 16 hours. His background in the military, academia, and race directing has shaped his approach to running, with each step guided by a strong sense of purpose. Simon speaks candidly about the importance of knowing your motivations, a philosophy that has carried him through some of the world’s most challenging ultra events. Since taking over Go Beyond Challenge in 2017, Simon has focused on creating inclusive events like the Shires and Spires, expanding it from a single 35-mile race to a series that caters to runners of all levels. He believes in testing and refining the routes personally, ensuring each runner gets the best experience possible. His races are more than just events—they’re about building community and fostering a love for ultra-running among participants from all walks of life. One of the most captivating segments in the episode dives into Simon’s experience at the Marathon des Sables, a brutal 7-day, 165-mile race through the Sahara Desert. Simon describes the extreme conditions and the mental toughness required to complete such a race, offering invaluable insight for any athlete preparing for an ultra-endurance event. His story is a reminder of the importance of preparation, but also the mental aspect of racing, particularly when faced with extreme environments. Simon also shares details of the First 4 Rangers Ultra in Kenya, a truly unique race where participants run through wildlife reserves, encountering animals like giraffes and buffalos. This 5-day, 150-mile challenge not only pushes the physical limits of the runners but also supports wildlife conservation efforts—a cause Simon deeply believes in. In one of the episode’s final highlights, Simon reflects on his hardest race yet: the Great Himalayan Running Festival, which includes five marathons over five days at altitudes of up to 17,500 feet. His advice to all athletes is simple yet profound: “If you see something you want, just go and do it.” It’s a call to action for anyone looking to step outside their comfort zone and chase their dreams, whether it’s finishing your first ultra, conquering a new distance, or simply living life to the fullest. Tune in to this inspiring conversation that is sure to light the fire in any endurance athlete as they prepare for their next event. Whether you're an experienced runner or just getting started, Simon’s journey will remind you that the only limits are the ones we place on ourselves.