Bold ambitious marketing needs a good practical and functioning strategy. But it ain’t nothing if you don’t know how to implement your marketing strategy to be part of your whole business. Sole and simple idea is to sit down with a marketing professional and share your goals, ideas and vision with them. If you want to succeed in marketing it must be thought through but also be flexible to adapt into the constantly changing world around us. Each business has its own quirks and laws but what matters the most is that you know what, why, where, when and how you are going to achieve your goals benefiting from marketing activities. This episode is purely about marketing with global touch and perspective. Katja Presnal is a business and marketing strategist, and a talk show and podcast host at Crush Movement who will share her tips and tricks with insights that she has found to be useful and brave in the marketing world. It’s yet all about peoples business. Katja broke through as an influencer and social media pioneer back in 2008, when she was building Walmart’s world-leading digital strategy for influencer marketing. She worked for a marketing agency called Collective Bias, helping to build one of the largest influencer marketing agencies in the United States. She has won 7 American Advertising Awards and has appeared in magazines such as the New York Times, Forbes and the Advertising Age, and has spoken at conferences around the world. Katja moved back to Finland a few years ago, and her passion is to help Finnish companies to succeed in business via marketing methods and ways. Katja is also the author of the books: Instagram as Your Guide to the World (2012), and Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (2021) where our Channel Business Podcast Host Hanne is also featured in the Finnish version of it, and Human-Centric Automation (2022).