Cybersecurity is the art of protecting networks, devices, and data from unlawful access or illegal use, and providing confidentiality, integrity, and availability of information. Now more than ever, consumers spend an increasing amount of time on the Internet. For every social media account with which you interact, every picture you post, and the status you update, you are sharing information about yourself with the world. This information is permanent in cyberspace. It is imperative to be proactive and secure your online safety.  It's the cybersecurity awareness month, here are a few steps to connect with confidence and safely navigate the social media world --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on the repetition of a process and the more time you put into something, the better you become at it. That’s why in this collection of my digital marketing trends in 2022, I focus on seven trends that aren’t things that will fade away but general directions that marketing is heading toward in 2022 and beyond. Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track? Get on this track now and share with your marketing team, business partners, and colleague: 7 Digital Marketing Trends That Will Continue in 2022 To your success! Samuel Alabi | samuelalabi.com | talk@samuelalabi.com --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Are you thinking of starting a podcast? You have an itch to or burning to talk about something. You might just need a mic and laptop or your phone to get into the world of podcasting. A podcast is, in its simplest form, an on-demand radio program that educates/entertains its audience. All sorts of people have podcasts – from entertainers to scientists to artists and yes, even doctor Thinking of Starting a Podcast? Here Are 6 Things to Know Define Your Audience and Your Niche Focus on a single topic to create episode subjects Pick Your Format and Hosting Style Get the Right Equipment Get Recording Software or supporting platform Submit your podcast to directories --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Starting a healthcare blog for your practice, brand or speciality would require your time, your dedication and a full calendar of topics There are different content types, formats and styles that should be seen or can be put together to make your blog rich, valuable, shareable and make it a go-to site for all resources for your client Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers and innovators add much to the richness and diversity of the online healthcare conversation. To set up a blog is easy, to fill it with great topics and update regularly might be challenging especially if you struggle to come up with new ideas to update your healthcare blog Here are 11 ideas to get your healthcare blog started and fresh with great content topics --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

If driving engagement on your Facebook Page has been challenging for you, you will find one or two (or 10) tactics that might be useful to you. Here are 10 ways to Increase Your Facebook Page Engagement. Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. Your content’s reach has a lot to do with engagement — that is how many people like, react, comment, or share your post. Why Facebook Organic Reach Is Declining There are two major reasons Facebook organic reach continues to drop: 1. More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook. 2. Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests. But I feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you. In this podcast, I shared about 10 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for me, my client and my brand. Need to drop a question? feel free to do at ambsam23@gmail.com Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Digital Marketing vs. Traditional Marketing: Is One More Powerful Than the Other? I do receive this word occasionally from clients and partners in the field. I feel it is not about which is good, it should be based on many factors which I took my time to share in this podcast. I am a digital marketing expert, communication specialist and journalist and I can tell you I have helped brands and businesses to use the traditional advertising platform. So which do I always subscribe to when it comes to marketing? Ta on the lay button and let's do justice to it together Have questions for me? Do send me an email at talk@samuelalabi.com or ambsam23@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your services in the online space. Your prospective patients live in a digital world and those that lead to a doctor or hospital selection—begin with online searches and research Almost half of African online users today search for info about doctors and other providers before making that healthcare decision If you are a doctor, own a clinic, hospital or pharmacy, it is crucial now to have developed strategies that will deliver more health care patients for you If you are considering attracting high-quality medical leads using online marketing,  here are 6 Healthcare Online Marketing Facts Every Health Care professional should know  To contact Sam: send an email to ambsam23@gmail.com To join the Facebook group for Healthcare professionals: https://facebook.com/groups/healthcaredigitalmarketingwithsam Learn how to gain more healthcare patients and clients using effective healthcare marketing strategy (FREE DOWNLOAD): https://mailchi.mp/b95f19788299/healthcare-marketing --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

You can now take online courses with certificate free. All it takes is your time, an Internet source, your smartphone or laptop plus a commitment and dedication to learn. The word MOOC, Massive Open Online Courses has open massive opportunities for any one willing to enhance his skills, develop himself, grow his or her career. So, take a breathe as I am about to break open channels of learning for your career, business and Skills enhancement. --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Work from Home Paying Jobs and Skills You Can Run from Anywhere. (Part D) --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere Part C: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them. Listen to first episode here: Work from home Jobs A Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year. Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com or ambsam23@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere Part B: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them. Listen to first episode here: Work from home Jobs A Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year. Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com or ambsam23@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them.  Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year.  Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.. Focus more on your volume, your reach, influence, engagement and share of voice Social media metrics are KPIs (key performance indicators) that help you understand how effective your social media marketing strategy is. Tracking these important metrics can help you reach your marketing goals, connect with your audience, create better content, and generate more sales and leads. --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Grammar Mistakes Can Ruin Your Content Marketing The impact on individual readers isn’t the only way that bad grammar impacts B2B marketing. It can also affect how discoverable your content is – and how likely it is to be shared. Style and spelling are potentially useful indicators of content quality—that could come to mean Google algorithms penalizing poor grammar. Do I capitalize that word or not? Does grammar still matter in content marketing? Is there really room to worry about the accuracy of the English language? If our content is impactful, does anyone really care whether it’s grammatically correct? Those years of dozing off in the back of your high school English class are probably affecting your marketing efforts. Sorry to burst your bubble, it turns out that grammar is really important. It only takes a person .05 seconds to form an opinion about your social media pages, blogs, captions and website; so why let bad grammar influence that split-second decision? Join me on this Instagram Live session with Abimbola Osodi @eloquenceforelites , the Speech Rebrander,as she shares vital information and help on: - grammar mistakes (or potential mistakes) that B2B marketers regularly make - comma calamities and *concentration* frustrations - misplaced apostrophes - apostrophe misuses - excessive use of commas or semicolons - how to avoid capitalization mistakes Also we’ll delve a bit into common spelling mistakes (to vs. too their vs. there, There, their and they're; me, myself and I; brand or entity as ‘they’; who, whom, whose and who’s, etc.) And more on improving your English writing in communicating effectively with your audience when it comes to content marketing Abimbola Osodi, The Speech Rebrander, herself has been host on several shows on radio, she runs the Eloquence Elites Community with over 500 students, business owners, public speakers and writers trained and equipped . --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Should you call it off when a prospect refuse to buy? Following up is a process and part of your marketing. It is a part and an essential part. When you’re in the sales process and you get radio silence, you need a predetermined game plan to deal with it. You should master avoiding frustration anger when following up, know when to call it quit and also stick being creative, valuable, and keep yourself in the game. The more intentional and valuable you are to your prospects, the more likely you are close to the deal, now or later. Tap to listen New episode, the 21st on Grow Your Business Online with Sam Alabi : Sales Follow-Up: When Should You Stop Pursuing a Prospective Client? #21 Support this podcast: https://anchor.fm/growyourbusinessonline/support --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Healthcare consumerism has changed the way we do marketing for hospitals same with connecting millennials Few Stats: By any slice, age or label, at 80 million, Millennials are a big group, and the largest cohort size in history [US Census Bureau].Millennials have never known a world without the Internet. They own, and nearly constantly use, computers, laptops, tablets, cell phones and smartphones. And they use them routinely to be online, text, and/or gravitate around social media sites and platforms.Millennials represent a substantial buying power of about $170 billion. This is rethinking your healthcare branding to resonate with the millennials mindset They Expect Healthcare to Be Simpler; Millennials Are More Diverse than Older Generations (That means diversity is key when you develop a marketing strategy and engage with your patients); They will want to know what they’re getting into before they make any purchases; They pay close attention to the star ratings that product receives before considering buying and they are cost-conscious and expect strong value  Marketing healthcare to millennials means changing the status quo Here in my podcast, I explained  Ways to Leverage Healthcare Consumerism to Reach Your Target Patients --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

It seems as if nearly everyone with a smartphone is addicted to one or more social media connections. Somewhere in that crowd are your patients and prospective patients. If you are just beginning, or if you are looking for improvements, I have put together best guidance and direction. for you. Let me know what would you add to this list? --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Social media marketing seems easy enough when we post pictures of our family and reconnect with long lost friends, but how do you use social media to grow your practice? From strategy, to content creation, and more, here 6 Tips for How Doctors Can Use Social Media to Connect With Patients --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Local SEO Guide for Doctors: A winning strategy to rank higher on Google --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support

Listen as I share vital information on reasons blogging should be part of marketing practices for Doctors, clinics, hospitals and healthcare professionals. Today, with the increase in open blogging platforms such as WordPress and Medium, you can easily start an engaging dialogue with the world, sharing your unique voice and perspective. Doctors who blog say they do so for a number of reasons: to educate patients, to market their practices, and to humanize themselves. “Quite simply stated, social media matters to your practice because it allows you to connect with more people, Blogging can promote clinical services, improve search rankings, and attract new patients for healthcare providers. It’s a must for marketing your practice. Visit. samuelalabi.com to contact Samuel --- Support this podcast: https://podcasters.spotify.com/pod/show/samtalksmarketing/support