Building a multi-million pound cycling empire with Hot Wheels Founder, Former-MD of Cycling Sports Group & New Owner of Break Fluid, Russell Merry #13
There is no age too early to encourage an entrepreneurial spirit, as evidenced by Russell Merry, whose story takes him from selling newspapers aged 5, to growing cycling company Hot Wheels from £1m to £13.5m annual revenue with 26 employees before selling the brand in 2009. Russell then doubled the revenue of the business continuing as Managing Director at Cycling Sports Group, distributors of Cannondale, Charge, GT, Mongoose & Wethepeople Bikes.
Now in 2021 he’s embarking on a new venture to prove to himself that the term ‘One Trick Pony’ does not apply, Russell tells us of his ambitions for Brake Fluid, a caffeine-based sports brand, while explaining the incredible drive and passion which has seen success both sides of the Atlantic Ocean, and spurred him on to find pastures new, at a time where many would simply settle.
Lee and Russell discuss:
- Russell’s passion and expertise in the cycling industry
- Learning a new craft from those who have a lifetime of experience
- Inheriting his father’s entrepreneurial spirit
- Running a business through generations of world-changing crises
- Transferring business ambition to a new industry
Links and references at: https://www.extrology.com/
Get in touch: lee@extrology.com
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/
Get in touch: lee@extrology.com
Extrology:
https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
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