With the advent of website creation tools like Wix and Squarespace, making an impact online now is far easier than in the late 90s, where a young Michael Saunders - fresh from a degree in Film & Video Directing and Producing - began a ‘side job’ which formed the basis for an incredibly prolific digital agency celebrating its 16th year in business.

Besides his more explicitly successful fiscal endeavours, on episode 11 of Extrology we hear how Michael was a part of what may have been the first multicam music festival live stream, the lessons he’s picked up from running a business with a large number of freelancers, and why learning to handle problems by yourself can be simultaneously a blessing and a curse.

Lee and Michael discuss:

• Michael’s early passion for music and film
• Developing a revolutionary multicam festival livestream
• The challenges of managing lots of freelancers
• Pros and cons of learning to tackle issues yourself
• Overcoming traditional issues with business scaling
• Picking the right business partners/investors

Links and references at: https://www.extrology.com/
Get in touch: lee@extrology.com
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/