Amazon before its Prime with Former VP of Amazon Music and Prime Video, Bill Carr #16

Extrology: Insights and Inspiration for a Life of Purpose

10-03-2021 • 58 mins

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At the height of the Dot-com Bubble in the late 90s, Bill Carr came across a rare opportunity to be a part of internet-giant, Amazon. After a hugely successful career spanning 15 years as Vice President of Prime Video, Amazon Studios and Amazon Music, he stepped down to reflect on his experience. Bill is now co-author of the newly published ‘Working Backwards’, a first person account of Amazon’s revolutionary principles and processes, which catalysed the launch of such businesses as Kindle, Prime, and AWS.

In this episode, Bill shares his once-in-a-lifetime opportunity to become part of one of the fastest growing internet companies in the world, the lessons he took forward from Procter & Gamble, and how your long term success is forged not on easier roles, but on the resilience you grow through challenging times.

Lee and Bill discuss:

  • Lessons from Bill’s time at Procter & Gamble and Amazon
  • The feeling of possibility when arriving at Amazon
  • Fighting established competitors to launch Amazon Prime Video
  • Working with his talented team on products with tangible world impact
  • Finding most personal growth in tougher times
  • How Bill’s new book aims to highlight Amazon’s revolutionary management style

Get in touch: lee@extrology.com

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Lee Cooper:
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