Endeavour through adversity. It’s a simple tagline for the deep and impactful ThruDark brand, and a motto by which everyone in business must live.

Tommy Entwistle’s passion for mountaineering and the brands leading the industry bleeds through his roles at Osprey Europe, Snow + Rock, and now being Brand Director at ThruDark.

His definition of success has evolved, and commitment to the people around him undying - this episode of Extrology is a fascinating expedition into his mindset, motivations and the momentum of ThruDark’s stellar success.

Lee and Tom discuss:

• Mountaineering’s parallels with Tommy’s other early passion, Rugby League
• Early entry into the mountaineering world and appreciating nature
• Learning that nothing works without great people
• Finding your ‘2am Club’
• Building brand around your story, rather than attaching a story to your brand
• Community being a core pillar of branding
• Success being defined less by numbers and outcomes

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/