Marketing needs to be smarter than having the same blue logo as 100 other businesses - it needs to be Sharper…

Bizarrely, it’s a background in standup comedy that best equips Russ Powell, a returning guest to Extrology. His mastery of storytelling has culminated in Sharper B2B Marketing, of which he’s the Founder and MD.

Learn to craft tailored messages, curate the emotions of decision-makers, and harness new technologies in an episode that delivers a marketing masterclass.

Lee and Russ discuss:

• Why people-focused people make perfect marketers
• The role of sound & music in the best campaigns
• Art vs science: what IS marketing?
• How to stand out in the B2B space
• AI & technology’s role in the future of marketing

Extrology: https://www.extrology.com/
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
Russ Powell: https://www.linkedin.com/in/russ--powell/
https://www.instagram.com/russ_powell_/
Sharper B2B Marketing: https://sharperb2b.com/
https://www.linkedin.com/company/sharper-b2b/
https://www.instagram.com/sharperb2b/

Get in touch: lee@extrology.com